Learn which integrations seamlessly support the transfer of Marketing Qualified Leads (MQLs), enhancing your marketing automation strategy for optimal efficiency and growth.
HubSpot
Roobrik’s HubSpot integration makes use of the standard HubSpot property, “Lifecycle Stage” to distinguish MQLs from SQLs.
Interested in using advanced filters in HubSpot to efficiently organize your MQLs and SQLs? Look no further! Simply follow the instructions provided here.
ActiveDemand
In ActiveDemand, each Roobrik lead pushed into your account will include a form field called Roobrik Lead Status. This field will have a value of either Sales qualified lead or Marketing qualified lead based on how the lead answered the opt-in questions on the Roobrik Survey.
Interested in using Contact Lists & Segments in ActiveDemand to efficiently organize your MQLs and SQLs? Look no further! Simply follow the instructions provided here.
Don't see your integration on the list? We are constantly evaluating and improving our integration features, but in the meantime, an MQL list is generated automatically in your Client Dashboard each month. If you need it more frequently, just let your Client Success Manager know!