--- title: Why do I need email notifications if I have a CRM and/or MAP integration? description: Regardless of whether an integration is present or not, every Roobrik lead triggers an email notification. These notifications serve a few important purposes. --- [Skip to content](https://learn.roobrik.com/en/learning-center/why-are-email-notifications-important#main-content) ![Roobrik_ByAline_Logo-1](https://learn.roobrik.com/hs-fs/hubfs/Roobrik_ByAline_Logo-1.png?width=150&height=59&name=Roobrik_ByAline_Logo-1.png) Open main navigation Close main navigation Welcome to the Roobrik Learning Center! How can we help? - There are no suggestions because the search field is empty. 1. [Learning Center](https://learn.roobrik.com/en/learning-center?hsLang=en) 2. [Frequently Asked Questions](https://learn.roobrik.com/en/learning-center/frequently-asked-questions?hsLang=en) 3. [Integration FAQs](https://learn.roobrik.com/en/learning-center/frequently-asked-questions?hsLang=en#integration-faqs) # Why do I need email notifications if I have a CRM and/or MAP integration? ## Regardless of whether an integration is present or not, every Roobrik lead triggers an email notification. These notifications serve a few important purposes. ### 1. Speed to Lead Being prompt in responding to leads is essential in today's fast-paced business environment. Not only does it improve conversion rates, but it also enhances customer perception and fosters trust. Although leads are quickly populated into most CRMs and/or MAPs, utilizing lead notification emails guarantees an almost instant notification. ### 2. Important for Re-inquiries Even if the lead is already in your CRM and/or MAP system, a lead notification email will still be sent as if it is a new lead. In the cases your CRM and/or MAP does not notify sales teams of re-inquiries, the email notification serves as a friendly reminder that the lead's record has been updated with the Roobrik form data, reflecting their most recent interaction. This helps to continue the conversation and guide them further down the sales funnel. ### 3. Failsafe for Integrations We want to ensure that you receive all of your leads. Rest assured, our internal systems are designed to alert us if there are any issues with passing leads to your CRM or MAP. In the event of any integration downtime, email notifications will not be affected, allowing you to promptly reach out to prospects without any delays. ### 4. Enhanced Lead Information Because of the limitations in CRM and MAP systems, lead notification emails provide more comprehensive information than what is usually entered into the CRM. This additional information can be used to augment conversations with prospects. 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