Elevate your prospecting strategy by integrating Roobrik, offering friendly, value-driven, and interactive content that captures the attention of your "hidden audience" during their buyer journey.
By deploying personalized insights and decision-support tools across diverse digital landscapes, Roobrik fosters meaningful early interactions with potential residents, establishing a foundation for deeper connections from the outset.
Content Marketing
Enhance your content marketing efforts by embedding Roobrik Surveys into your materials, providing an engaging and interactive element that significantly elevates the value of your offerings. Strategically place links to these surveys within blog posts, informational guides, and across your digital assets to transform passive content consumption into an opportunity for active prospect engagement. For content ideas, focus on the “barriers to decision making” & “reasons for making a change” slides found in your monthly Roobrik reports.
Social Media
Leverage the power of both organic and paid social media to direct traffic to pages featuring your Roobrik Surveys. This tactic is crucial for tapping into a wider audience, encouraging engagement through insightful exploration facilitated by Roobrik's intuitive tools. Social media campaigns are typically deployed as a brand awareness tactic as opposed to lead generation.
Email Marketing
Revitalize your email marketing campaigns by incorporating Roobrik Surveys, thereby boosting open and engagement rates. This approach transforms standard email communications into personalized, interactive dialogues, inviting recipients to delve deeper into their own needs and preferences.
Display Advertising & Paid Search
Optimize your digital advertising efforts by steering paid traffic towards landing pages that highlight Roobrik as a compelling secondary call-to-action. Prioritize paid search initiatives to capitalize on their higher conversion potential compared to social media campaigns, which tend to excel in brand awareness. Data shows that paid search campaigns achieve an average conversion rate of 11%, outperforming the 2% typically seen with paid social efforts.
Search Engine Optimization (SEO)
We recommend investing in a strong SEO strategy for your community websites, especially for local searches that include a geographic term like a city/town, state, or zip code. To maximize the conversion rates of organic traffic, add Roobrik Surveys Roobrik Surveys to your SEO landing pages, including your Homepage, Care Level pages, Virtual Tour and Floor Plan pages, FAQs, and blog posts.
Data gathered from over a thousand Roobrik clients found that 87% of Roobrik SQLs come from organic traffic to the community website.
Direct Mail
Reimagine traditional direct mail campaigns by integrating digital elements like QR codes linking to Roobrik Surveys. Customize these mailers with compelling messages that speak directly to the prospect's current situation, encouraging an online exploration that bridges the gap between traditional and digital marketing strategies. Consider headlines such as:
- Weighing your options when it comes to senior living? Take our Senior Living Survey.
- Are you considering the right time to downsize? Take our Senior Living Survey.
Other Offline Media
Extend the reach of your offline materials by incorporating QR codes or vanity URLs on sales flyers, brochures, signage, and business cards, making it easy for prospects to access Roobrik's informative surveys.
Landing Page Copy
Here are examples of landing page copy you can iterate from:
We know you may be weighing your options when it comes to senior living. [COMMUNITY] offers an opportunity to help you through a Senior Living Survey.
In four minutes or less, you'll get a personalized report. This survey was created by our friends at Roobrik, who have carefully created this tool based on decision-making science to help people just like you.
We're hearing from more families than ever that they're ready to reevaluate their lifestyle. The number one question they're asking is, "Is now the right time?" We’ve connected with our partner, Roobrik, to help families answer this specific question. The free assessment asks questions about your loved one's situation and will provide a personalized, care-needs report.
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Considering your senior living options? [COMMUNITY] can guide you with our Senior Living Survey. In just a few minutes, you'll receive a personalized report, developed by our partners at Roobrik, leveraging decision science to support individuals like you in making informed choices.
With an increasing number of families reevaluating their lifestyles, the predominant question remains, 'Is now the right time?' Through our collaboration with Roobrik, we're equipped to help answer this pivotal question with a complimentary assessment designed to outline personalized, care-related recommendations based on your unique circumstances.