Meet the Client Success Team

Your Client Success Manager is here to support you!

Your dedicated Roobrik Client Success Manager is always ready to provide support, training, and personalized advice to ensure you maximize the benefits of Roobrik’s solutions. Whether you need help analyzing your data, optimizing your website placement, or developing strategies for using Roobrik across different channels, our team is here to assist you every step of the way.

Kim Armstrong

Kim brings over 20 years of experience in the senior living industry to Roobrik. Having worked at a full service marketing agency specializing in senior living communities to  having boots on the ground as part of the sales and marketing team at a Life Plan community, Kim has a wide range of senior living experience.

The best thing about being part of Roobrik is the ability to help both prospects and sales/marketing teams come together. Roobrik helps prospects become more confident in taking the next step and the sales teams are empowered with 20+ data points to begin their conversations. It’s the best of both worlds!

When Kim isn’t at the ball fields watching her two boys play baseball she enjoys fire pit Fridays, warm days at the pool or lake, cheering on the Kansas City Chiefs and Kansas Jayhawks, and catching up on bad reality tv shows.

Laurel McLaughlin

Laurel McLaughlin joined Roobrik with over 10 years of experience in the senior care industry.. Having worked at an assisted living facility early in her career, she developed a deep appreciation for the unique needs of older adults. From there, Laurel pursued roles that allowed her to advocate for and empower seniors, ensuring their voices and needs were heard. Laurel is proud to be part of a mission-driven team that supports clients with empathy and creativity to support clients achieve their goals in supporting more older adults.

When Laurel isn't supporting clients, you'll likely find her surrounded by her furry companions – four adorable guinea pigs and a cat who loves to make surprise appearances on video calls! She also enjoys unwinding with a good book, watching Boston sports teams, or exploring new places with her husband on weekend getaways.

Melinda Gisbert, MS

Melinda brings over 14 years of senior living industry experience to her role at Roobrik. Her journey has been marked by diverse roles, ranging from medical records director, admissions and community relations coordinator, to crafting innovative marketing strategies for clients at a senior living marketing agency. Following her Master's degree, Melinda continues her work at MSU Denver as an affiliate faculty for both undergraduate and graduate Healthcare Administration programs, fostering a passion for the senior living industry among future healthcare leaders.

Melinda loves working at Roobrik because we not only support and educate prospects, we also provide sales teams with rich insights to help personalize the overall experience. Being able to provide continuous data for sales and marketing teams on the ever-changing needs of older adults completely transforms the way we connect with prospects via marketing, and allows providers to truly meet prospects where they are.

Outside of work, Melinda loves going on adventures exploring Tennessee's natural beauty with her husband and son, watching her son experience new things, and building lasting family memories. A true enthusiast of leisure pursuits, she enjoys honing her skills on guitar, and her ongoing (albeit painful) pursuit of learning the banjo.